Project enquiry areas

Turn a broad idea
into a defined brief.

Explore the questions behind media, digital and technology project enquiries.

A guide for discussion

Six areas to consider.

These topics help frame an enquiry. Specific services, tools, production arrangements and deliverables are subject to suitability review and agreement.

Shape the brief

Project discovery & planning

An effective brief explains the problem before prescribing a solution. Start with the intended outcome, the people involved and the constraints that may affect the work.

Outline the objective and how you would assess a useful result.
Identify your audience, stakeholders and decision makers.
Share existing materials, deadlines and budget parameters.

Clarify the message

Content & communication enquiries

Content discussions begin with what needs to be said and where it will appear. Define the message, intended response and formats you want to explore.

Describe the subject, audience and tone.
List the proposed channels and content formats.
Identify source materials, review requirements and usage permissions.

Consider the experience

Web & digital project enquiries

A digital project needs a clear purpose and an understanding of its users. Explain the tasks the experience should support and the environment in which it will operate.

Share the intended pages, user journeys or functions.
Identify existing platforms, content and technical constraints.
Clarify requirements for accessibility, maintenance and handover.

Connect the pieces

Technology & integration discussions

Technical requirements are easier to review when their context is understood. Describe the current setup and the outcome you want from a proposed change.

Identify the systems involved and the information they need to exchange.
Explain access constraints and relevant data considerations without sending credentials.
Discuss feasibility, dependencies and ownership before agreeing an approach.

Prepare the assets

Media formats & delivery requirements

The final use of media affects how deliverables should be specified. Identify the destination, format and approval requirements early in the enquiry.

List required sizes, formats and intended publishing locations.
Clarify who supplies source files and who approves the work.
Agree rights, licences and editable-file requirements where applicable.

Agree the work

Scope, review & handover

A project proposal should make its boundaries understandable. Review deliverables, dependencies and responsibilities before work starts.

Confirm the included tasks, exclusions and review stages.
Agree milestones, payment terms and how changes will be handled.
Clarify final acceptance, handover and any separately agreed ongoing support.

Your next step

Send the idea, even if the brief is still forming.

Explain what you know, what is undecided and what you would like to discuss. Include relevant links or a short description of existing materials to give the enquiry context.

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